EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at generating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosyst

Banner ads are a ubiquitous form of online advertising that typically appear at the top of web pages. These square advertisements display textual content to attract target customers. Banner ads are known for their extensive visibility and power to consistently promote products or offers. They frequently employ appealing designs and engaging calls t